Our Story

About SeeONE

SeeONE team in Beijing

Opening Doors to the Real China

Founded in 2005, we boast a team of seasoned English-speaking tour guides, many with overseas study experience. Passionate about food, culture and local life, they are ready to lead you to explore the breathtaking landscapes of China.

Over the past decade, we have welcomed more than 3,000 travelers from over 40 countries — each journey shaped around meaningful connections rather than rushed itineraries. Our philosophy is simple: we don't just take you to see the sights. We open doors to private kitchens, artisan studios, and hidden temples that most travelers never find.

Because the best way to understand China is through the people who call it home.

10+
Years
3000+
Travelers
40+
Countries
98%
Satisfaction

What We Stand For

◈

Authentic Experiences

Real moments with local communities — private kitchens, artisan workshops, and conversations that go beyond the surface.

✦

Expert Guidance

Led by cultural scholars, historians, and seasoned guides who bring every destination to life with depth and insight.

❖

Seamless Service

From the first inquiry to the final farewell, every detail is handled so you can travel with complete peace of mind.

✧

Responsible Travel

We travel with respect — for local cultures, heritage sites, and the communities that welcome us.

Meet the People Behind Your Journey

A hand-picked team of specialists dedicated to crafting your perfect China experience

Jessie Feng

Jessie Feng

Founder & CEO · Itinerary Director

Xiangdong Yan

Xiangdong Yan

Co-Founder · China History Specialist

Robert Li

Robert Li

Senior Travel Consultant · Cultural Experience Designer

Andrew Cao

Andrew Cao

Senior Travel Consultant · Itinerary Designer

Haven Wang

Haven Wang

Senior Travel Consultant · Itinerary Designer

Brain Ai

Brain Ai

Senior Travel Consultant · Itinerary Designer

Ready to see China through our eyes?

Let our experts design a journey tailored to your interests and pace.

Plan My Trip